ABOUT HI INTENT
SEO Gets You Found. CRO Gets You Chosen.
Getting more customers for your Australian business is getting harder.
You can invest in SEO, paid advertising and content to bring more people to your website. But getting traffic is only half the job. If those visitors don’t understand what you offer, trust your business or know what to do next, more traffic won’t solve the problem.
Hi Intent brings SEO and CRO together to help turn the right website visitors into enquiries, qualified leads and customers.
More Traffic Isn't Always the Answer
Marketing can become very focused on numbers.
METRIC 01
More impressions.
METRIC 02
More clicks.
METRIC 03
Higher rankings.
METRIC 04
More visitors.
Those numbers matter, but they don’t tell you whether the website is actually helping the business grow.
You can rank well and still receive poor-quality enquiries.
You can have thousands of visitors and very few leads.
You can even have a well-designed website that loses potential customers because the message is unclear or the next step is difficult to find.
That’s where we start looking beyond traffic.
What is happening after the click?
Strategic Alignment
Why Hi Intent Exists
Most businesses don’t have a traffic problem. They have a conversion problem hiding behind their traffic.
A website might be ranking well but generating very few enquiries. It might have plenty of visitors but unclear messaging. Or it might be attracting the right audience but making it difficult for them to take the next step.
That’s where we saw an opportunity.
SEO can get your business in front of the right people. CRO helps make sure your website gives those people a reason to stay, trust you and take action.
Hi Intent exists to bring those two sides together.
Phase 1
SEO: Get Found
Targeting relevant search intent and commercial keywords.
Phase 2
CRO: Get Chosen
Designing intuitive, trustworthy, high-clarity user experiences.
Outcome
Action & Qualified Revenue
Sustainable bottom-line growth from the traffic you already acquire.
Our Story
We’re Ishita and Simpy, two friends who found a shared passion for SEO and CRO through working together.
With over 10 years of combined experience, we’ve worked on projects for a range of businesses across Australia. Working side by side has helped us understand the different challenges businesses face online and how the right strategy can make a difference.
Over time, we noticed that getting more website traffic didn’t always lead to more enquiries or sales. Businesses were investing in SEO and improving their Google rankings, but there was often another part of the picture that needed attention: what happened after visitors landed on their websites.
That got us looking beyond rankings. We started paying closer attention to website content, user experience and the things that can influence whether someone decides to get in touch.
This is where our approach to SEO and CRO came together. We believe attracting the right audience is important, but making the website work harder to turn those visits into genuine business opportunities matters just as much.
Hi Intent grew from that shared belief and the experience we’ve built working together. We wanted to bring SEO and CRO together in a way that focuses on what businesses are really trying to achieve, not just more traffic, but better opportunities for growth.
As friends and collaborators, we bring our knowledge and ideas together to help businesses strengthen their online presence, improve their websites and make more of the investment they’re already making.
For us, it’s about more than getting found on Google. It’s about helping businesses turn that visibility into meaningful results.
Core Methodology
From Traffic to Intent
The idea behind Hi Intent is simple.
We look beyond how many people visit your website and ask a more useful question:
What are those visitors actually trying to do?
INTENT TYPE 01
Someone searching for a service may already be ready to enquire.
INTENT TYPE 02
Someone comparing options may need more information before they trust you.
INTENT TYPE 03
Someone landing on your homepage may simply need a clearer reason to continue.
Understanding that intent changes how we approach SEO, content, messaging, page structure and conversion.
Instead of chasing traffic for the sake of traffic, we focus on attracting the right people and giving them a clear path to action.
Our Philosophy
01
Leads Over Rankings
A first-page ranking that brings the wrong visitors, or visitors who leave without converting, isn’t doing your business much good. We care about what the traffic does, not just where it comes from.
02
Data Over Opinion
Every recommendation we make is grounded in actual website data. GA4, Google Search Console, session recordings, heatmaps, conversion tracking. We look at what’s really happening on your site before we suggest changing anything.
03
Quality Over Quantity
More traffic isn’t always the answer. Improving the quality of your existing traffic and improving how your website handles it is often faster and more cost-effective than chasing additional volume.
04
Partners, Not Vendors
We work closely with your team, not around it. You’ll understand what we’re doing and why. No black-box reporting, no vague updates, no strategies that only make sense to us.
How We Work
We don’t start by telling you what you need to do.
We start by understanding what is happening.
First, we make sure the data is reliable. Then we look at where your traffic comes from, what people are searching for, which pages they reach, how they interact with them and where potential customers leave.
From there, we identify the opportunities most likely to make a difference.
Some businesses need stronger search visibility. Others already have enough traffic but are losing potential customers because of unclear messaging, weak calls to action, poor page structure or unnecessary friction.
We find the problem first. Then we decide what deserves to be fixed.
M
Measure
A
Assess
P
Prioritise
Competitive Edge
What Makes Hi Intent Different?
Commercial Thinking
We don’t look at SEO and CRO as isolated marketing activities. We look at your website as part of your wider sales process.
Senior Expertise
You work directly with experienced practitioners doing the strategic thinking and the work. There are no unnecessary layers between you and the people working on your project.
Clear Recommendations
You should understand what we’re recommending, why it matters and what we expect it to achieve. We keep the process straightforward and practical.
Transparent Reporting
You shouldn’t need to decode a report to understand whether your marketing is working. We focus on the numbers that help you make better decisions.
We Measure What Matters
Rankings and traffic can be useful indicators, but they aren’t the final goal.
What matters is whether your website is attracting the right audience and creating more opportunities for your business.
That means looking at:
01
Qualified traffic
02
Engagement
03
Conversion rate
04
Lead quality
05
Enquiries and calls
06
Sales opportunities
If traffic increases but relevant enquiries don’t, we need to understand why.
If a small change generates better quality leads, that’s worth paying attention to.
The numbers should help explain the business, not just make the report look good.
Built Around Your Business
There isn’t one SEO or CRO strategy that works for every business.
SaaS
A SaaS company may need to turn visitors into demos.
Product Tour & Trial Optimization
B2B
A professional service firm may need to build trust before someone makes an enquiry.
Authority & Proof Architecture
That’s why we start with your business, your customers and your website before deciding what to do next.
No cookie-cutter strategy. No unnecessary activity. Just focused work based on what your business actually needs.
Real Work. Real Outcomes.
Our work is built around finding opportunities, making focused improvements and measuring what changes.
From improving search visibility to fixing conversion barriers, we look at the complete journey from search to website to action.
Because the real measure of a successful website isn’t how busy the analytics dashboard looks.
It’s whether the website is helping the business grow.
Ready to Make Your Traffic Work Harder?
If your website is getting visitors but not enough of them are becoming enquiries, calls or customers, the answer may not be more traffic.
It could be the message, the user journey, the targeting, the page experience or the conversion process.
Let’s find out what’s getting in the way.
Frequently Asked Questions
Hi Intent combines SEO and conversion rate optimisation to help businesses attract more relevant website visitors and turn more of those visitors into enquiries, leads and customers.
SEO helps people find your website. CRO helps your website turn those visitors into action. Looking at both together means we can focus on the complete customer journey rather than improving traffic in isolation.
It depends on where the biggest opportunity is. Some websites need stronger search visibility, while others already have traffic but are losing potential customers after they arrive. We use data to identify the problem before deciding what to prioritise.
We look at search data, analytics, user behaviour and the conversion journey. This helps us understand where visitors are coming from, what they’re doing and where potential opportunities are being lost.
Yes. Our approach is built around understanding the Australian market, your target customers and the commercial goals behind your website.
We don’t view SEO as simply a ranking exercise. We look at what happens after someone clicks through to your website. By combining SEO with CRO and user behaviour analysis, we can focus on both attracting the right visitors and giving them a better reason to convert.